creating brand value through storytelling
I am a SaaS and fintech copywriter with 6+ years of content strategy, brand innovation, and product marketing experience.
Services
Tone of voice & brand guidelines
B2B marketing
Product marketing
Content strategy
UX writing
Content management
Rose Rebrand
Selected Work:
Services: Content strategy, research and development, copywriting
Overview: This project was a massive undertaking where we essentially had to start from scratch. I worked in tandem with a Creative Director to create a brand identity manifesto that highlighted the innovative technology that was being used and developed, while integrating human elements that highlighted the diverse team that had been created and cultivated. After the manifesto was created, we got to work and I had to write net-new copy for the new wireframes that were made. This included the home page, services, 11 case studies, a team page that included bios for every team member, and more. It was a challenging six weeks, but incredibly rewarding seeing the fruit of so much time and strategy work take root.
59%
Session duration increase
17%
Page views per visitor increase
Bounce rate decrease
40%
Veriff Brand Refresh: Trust From The First Hello
Services: Content strategy, copywriting, copyediting, content management, CMS alignment
Overview: Veriff underwent a brand refresh in 2021 where they wanted to establish some distance from their competitors. We worked in tandem with a branding agency to create a brand manifesto and brand identity. My role was integrating the new brand systems into our already existing content and ensuring consistency across our product pages. This entailed copywriting and copyediting already existing pages and aligning them with our new brand strategy, and using that new identity to establish a brand style guide.
Red Bull Activation
Services: UX Copywriting
Overview: I wrote the UX copy for an augmented reality soccer game designed to engage Gen Z soccer fans. The challenge, "Score Like Trinity," blended real-world athleticism with digital interaction by incorporating professional soccer player Trinity Rodman as a virtual coach. My role was to craft compelling, clear, and motivating copy that guided users through the experience. I focused on creating a voice that reflected Trinity's charisma while ensuring the instructions were straightforward, the feedback felt real-time, and the overall tone was energetic and encouraging. This helped drive user engagement, elevating the AR game into an immersive, fun experience while reinforcing Red Bull’s brand as the champion of adventure and performance.
2 min 6 sec
average playtime
38.83%
post-game conversion rate
Patrón Holiday Activation
Services: RFP Copywriting, Content Strategy, UX Writing
Overview: While at Rose, Patrón approached our team looking for an AR holiday activation. Alongside Rose’s Creative Director we ideated, concepted, and presented several ideas before landing on the one they moved forward with. Additionally, I contributed the UX copy for the activation that went live.
13TH ANNUAL SHORTY AWARDS FINALIST
53%
% of gifters who clicked through to purchase Patrón before exiting the experience
1.5+ minutes
session duration
