THE CHALLENGE

Due to organizational shifts, the ROSE website remained a static landing page for over a year, leading to a disconnection between the company and its audience. This extended period of uncertainty resulted in a few key challenges:

• Extended Lead Engagement: Potential clients needed more time to understand ROSE's capabilities, which slowed down the conversion process and hindered new business opportunities.

• Recruitment Difficulties: The lack of a clear, dynamic digital presence made it harder to attract and retain top talent, as prospective employees couldn’t easily grasp the scope of ROSE’s work or its innovative approach.

• Stagnant Lead Generation: Without a robust content strategy or clear messaging, organic business leads dwindled, leaving the company reliant on passive inquiries.

THE CONTENT STRATEGY

The content strategy for the rebrand is focused on addressing these challenges through clear, engaging, and targeted messaging across the new website. The main objectives are:

• Clarify Service Offerings: Develop content that clearly communicates the range of services ROSE provides, breaking down complex offerings into accessible and engaging narratives. This will ensure visitors immediately understand the value and expertise ROSE offers.

• Showcase Real-world Examples: Use case studies, projects, and examples to demonstrate how ROSE applies its services in practice, offering concrete proof of success and capability to prospective clients and partners.

• Leverage Augmented Reality: Highlight ROSE's innovation in AR by creating interactive and visually engaging content that showcases how AR is integrated into their services. This will provide a deeper understanding of the technology and its practical applications.

• Incorporate Social Proof: Include testimonials, client success stories, and partnerships to build credibility and trust, establishing ROSE as a reliable and proven partner for prospective clients and employees.

ROLE: CONTENT STRATEGY

TEAM:
NICOLE RIEMER, STRATEGY & UX/UI DESIGN
STANO BAGIN, UI DESIGN
SANZIL MADYE, ENGINEERING