about me
My favorite professor has a phrase that I apply to my professional life almost every day: always get the name of the dog. What does that mean? It means the difference is in the details. No word will go unchecked, no comma misplaced, no detail is too small to ignore. In a fast-paced and ever-evolving business landscape writers need to be prepared to innovate, reference, and perfect to build brands and campaigns that stand the test of time.
the work
I’ve spent the last six years focused on digital brand strategy, content management, and innovating B2B marketing practices. I spent over two years at Veriff as a Content Strategist, aligning their content across all channels, and led the content strategy on their brand refresh in 2022.
Prior to that, I was the content lead for a complete brand redesign at Rose, an AR/VR firm in New York City. I am currently a Senior Content Marketing Manager at Fireblocks.
Before entering the digital marketing space, I was a journalist for over six years. I carved a niche in the finance and business news sector, where I wrote articles, copyedited, and produced TV segments about Fortune 500 CEOs, unicorn IPOs, major market shifts, and more. Before that, I was a proud editor and producer at the award-winning newspaper The Lantern, where I covered everything from Ohio State football to the 2016 presidential election to the Women’s March in Washington, D.C., and beyond.
Storytelling is at the heart of my work, and effectively and reliably sharing people’s stories is central to communication across the world.
the personal
In my spare time I am learning how to create a dark room in my shoebox closet in New York City, doting on my shelter pup, and watching as many movies as possible. AMC A-List forever and always!
Current watching, reading, and enjoying:
The films of Steven Soderbergh
Severance
Psychotic Reactions and Carburetor Dung
The Portable Dorothy Parker
Letterboxd
